A Note to Heroes from Lena, Publisher of Everyday Heroes (Welcome Books, 2012)

What an amazing weekend we have just had…

Everyday Heroes is released today, 10/23/12

First in San Diego with hero Kathryn Hall-Trujillo and her Birthing Project conference (ten years ago she mortgaged her house to start this movement to keep disadvantaged African American women healthy during pregnancy so that their babies would arrive safe and sound — now she has 108 stops on her “birthing railroad” across America).

Kathryn Hall-Trujillo, Birthing Project USA

Then the exquisite, intelligent and entirely optimistic reception at Tom and Sal’s in San Francisco.

Chuck Slaughter (Living Goods) and his wife Mollie,  Abby Falik (Global Citizen Year) and her parents and husband Joel , Brahm Ahmadi (People’s Community Market/formerly of People’s Grocery) and Ben Mangan (EARN) were all there, many board members, many of our  fabulous friends were there.

San Francisco Launch Party for Everyday Heroes at the home of Omidyar’s Sal Giambanco and San Francisco AIDS Foundation’s Tom Perrault

Tom & Sal: I bless you for your kindness and your complete belief in the idea that we can make the world a better place. And, today, 10/23, for the release of Everyday Heroes…just a few great things are happening at Huffington:

Huff Post Arts & Culture blog featured “One Person Can Really Make A Difference” by Paul Mobley, Photographer, Everyday Heroes: 50 Americans Changing the World One Nonprofit at at Time.
Huff Post Impactx blog is featuring: “New Rules for Social Entrepreneurs” by Katrina Fried, Author, Everyday Heroes: 50 Americans Changing the World One Nonprofit at at Time.

Katrina Fried, Author & Paul Mobley, Photographer
See the entire post on the Everyday Heroes Facebook page

With many thanks to you Arianna for all your great great support.

–Lena

An Evening with Welcome at the IPPYs

This year Welcome Books took home three IPPY awards for two innovative new titles and one cherished classic!

Independent publishers and authors celebrate their accomplishments at the 2012 IPPY Book Awards.

On Monday June 4th, kicking off BookExpo America, independent publishers and authors gathered to celebrate their accomplishments and an incredible array of intelligent and creative books at the 16th Annual Independent Publisher Book Awards. The IPPYs honor the year’s best independently published titles across categories ranging from cookbooks to erotic fiction. This year the IPPYs saw over 350 independent publishers and authors in the former recording studio and disco Providence on 57th street.

The evening started out with a bang for Welcome Books, winning this year’s first gold medal for Off the Menu in the Cookbooks category. Welcome Books’ Publisher Lena Tabori accepted the award on behalf of author Marissa Guggiana and Welcome Books.

Publisher Lena Tabori accepts the IPPY Gold Medal Award for Off the Menu on behalf of author Marissa Guggiana.

Welcome’s second golden moment came as VP Marketing Andy Reynolds and Publisher Lena Tabori accepted the IPPY gold medal for Gay in America in the Gay and Lesbian Nonfiction category on behalf of author and photographer Scott Pasfield.

Welcome Books finished our winning streak with a beloved classic, The Little Big Book of Christmas. Winning the Bronze IPPY award in the Holiday category, The Little Big Book of Christmas has been a lasting holiday favorite for over twenty years. Publisher and author of The Little Big Book of Christmas Lena Tabori accepted the award with pride.

The 2012 IPPY awards were an excellent way to end my first day at Welcome Books –my name is Alexandra Guillen and I am two weeks into my new position as Assistant to the Publisher. It was a treat to see my new company recognized and celebrated as one of the greats of independent publishing.

Yippy! Welcome Wins 3 2012 IPPYs! (Independent Publisher Book Awards)

Welcome Book‘s 2012 Independent Publisher Book Awards (IPPY) Winners
Off The Menu – 2012 Gold IPPY (Cookbooks)
Gay In America – 2012 Gold IPPY (Gay/Lesbian – Non-Fiction)
The Little Big Book of Christmas – 2012 Bronze IPPY (Holiday)

The 16th annual Independent Publisher Book Awards honor the year’s best independently published titles.  An awards ceremony will take place June 4th, during BookExpo America in New York City. Just the tip of the awards iceberg. Click here to see many more award-winning Welcome Books titles.

“FUNNY FOOD” Book Tells Kids “Play With Your Food!” and Makes Headlines from NY (Daily News) to LA (Weekly)!

Since it hit the stores in late March, Funny Food: 365 Fun, Healthy, Silly, Creative Breakfasts–the colorful new book by NYC authors Bill and Claire Wurtzel–has been making headlines with food and parenting editors across the country–and it’s easy to see why!

What’s not to love about a couple of grandparents whose mission to fight childhood obesity is built around the simple tenant: Play with your food? The Wurtzels have come up with a winning combination: arts & crafts, healthy ingredients, humor, fun, and more fun! Funny Food gets kids laughing, interacting, buzzing with ideas, and as Bill Wurtzel always says, “If kids make it, they’ll eat it!”

Funny Food is a little book with a big message: Make nutrition fun and kids will choose to eat healthy food over junk food every time. Kids, parents and educators who have witnessed the Wurtzel’s powerful Funny Food Workshops in schools across New York City agree.

Take a look at a few notable Funny Food press clips and quotes (see below) and to get more info on Funny Food and the Funny Food Workshops, please visit: www.funnyfood.us

Contact: Emily Green, emily@welcomebooks.com, 212. 989. 3200

Continue reading

Make it for Mom’s (Big) Day: 3 Ingredients, No Salt = The Best Roast Chicken She’s Ever Tasted!

A couple iPhone snapshots of Natasha’s Ultimate Roast Chicken, made just last weekend.

Plucked from the small, but mighty new “The Little Big Cookbook for Moms: 250 of the Best Family Recipes” by two busy working mothers comes what we think is the best roast chicken recipe she’ll ever taste. Authors and serious foodies, Alice Wong and Natasha Tabori Fried’s “Ultimate Roast Chicken” has only 3 ingredients and best of all, no salt! Make this delicious, super easy recipe for Mom this Mothers Day. (Just keep the recipe handy, you’re sure to be making it again next weekend!) Here’s the recipe: Continue reading

Mom-To-Mom: Ten Easy Tips to Get Your Kids to Eat Healthy!

Alice Wong and Natasha Tabori Fried, authors of “The Little Big Cookbook for Moms.”

Developing your child’s healthy eating habits at a young age is essential to programming little taste buds to autopilot their way around the junk and make–and crave–wholesome food choices. Eating healthy not only makes for happy kids, but happy parents, too! But where to start?

In their new book, “The Little Big Cookbook for Moms: 250 of the Best Family Recipes,” (Welcome Books) New York City working mothers Alice Wong and Natasha Tabori Fried (above) lay down their Top 10 Ways to Get Your Child to Eat Better (p.30 in the book). Continue reading

Saturday, April 14 “Funny Food” Book & Brunch @ HENRY’s, 105 & Broadway, 11:00 – Noon

HENRY’s invites you to come…Play with your food! Join Bill & Claire Wurtzel in celebration of their new book “Funny Food: 365 Healthy, Silly, Creative Breakfasts” at Henry’s Funny Food Brunch on Saturday, April 14. Special “make your own Funny Food plate” menu!

Menu and more at www.henrysnyc.com
View flyer and Funny Food book page here.
Prix Fixe $19. Tables by reservation only.

11:00 a.m. – 12:00 p.m.
Funny Food Brunch & Book Signing
HENRY’s
2745 Broadway (at 105 Street, #1 Train to 103 Street)
New York City
212-866-0600
At 105 Street
#1 Train to 103 Street
Map: http://bit.ly/GBhmM2

See Funny Food on NY1 TV!

FUNNY FOOD’s Bill Wurtzel on NY1′s Parenting Report

Author Encourages Kids To Play With Their Food – NY1.com.

NY1 VIDEO: NY1 Parenting Correspondent Shelley Goldberg talks with musician and author Bill Wurtzel about his new book “Funny Food”, which encourages kids to play with their healthy food options.

Upcoming Funny Food NYC events include book signings at The Churchill School (4/13), The American Folk Art Museum (5/9) and a special Funny Food Brunch at HENRY’s Restaurant (4/14). Details and video at www.funnyfood.us